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    If You Don’t Build A Sustainable Advantage Now, You’ll Hate Yourself Later

    Have you ever heard of the song, Heard It Through The Grapevine, by Marvin Gaye, or Higher Ground by Stevie Wonder? Did you grow up listening to the lyrics of The Jackson 5, The Miracles and Smokey Robinson? If you answered yes to any of these questions, you’re familiar with how important it is for your business to create a sustainable advantage. Berry Gordy Jr. is the founder of Motown, an all black music label that took the world by storm in the 1960s. Berry Gordy didn’t just make music; he created magic by producing hit after hit. By doing this, he created a pop-culture phenomenon that changed the direction of posterity, and thus created an iconic brand that will live on forever. Can you do the same thing? Here are a couple of ideas on how to build a sustainable advantage.

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    MelissaIf You Don’t Build A Sustainable Advantage Now, You’ll Hate Yourself Later
  • Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs, Apple Inc. co-founder, chairman and CEO

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    MelissaQuote Post
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    How To Build A Remarkable Marketing Campaign? True Blood Style!

    Sadly, HBO’s hit series True Blood is slowly coming to an end. I have to admit that it was a lot of fun to watch Sookie and Bill fall in love both on and off the screen. The show has been on for seven seasons. It is a clever mixture of camp, humor, and horror and its success can very well be attributed to the show’s ability to know and understand its audience. The producers and marketers of True Blood really knew how to tap into a niche market. They created an experience that was so compelling, that people rushed home to binge watch an entire season in one long weekend. Below are seven tips of how you can create an equally successful campaign.

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    MelissaHow To Build A Remarkable Marketing Campaign? True Blood Style!
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    Warning: 8 out of 10 People Will Totally Waste Their Small Business Start Up Loans. Will You Be One of Them?

    What do all of these professional basketball players have in common, Antoine Walker, Derrick Coleman, Allen Iverson, and Scottie Pippen? Tired of guessing? They are all broke. Sadly, at one time point they were rolling in the dough. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses will fail within the first 18 months. This means that a whopping 80% of businesses will crash and burn. Retired basketball players like Shaquille O Neal decided to do things differently than his colleagues. Shaq says that other retires aren’t well off because they failed to invest properly.   Lucky for him, he is now worth a whopping 250 million. What’s his secret sauce? Shaq believes that being successful in business is all about ownership. I believe that success is learning how to be efficient and failing fast.

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    MelissaWarning: 8 out of 10 People Will Totally Waste Their Small Business Start Up Loans. Will You Be One of Them?
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     What Everybody Ought to Know About Persona Marketing!

    Have you ever heard the song Love Locked Down by Kanye West? You’ve probably heard it once, and then ended up singing the song for the rest of the day.   Today, musicians and entertainers not only have to be talented, but also resourceful. They must create products that are easily marketed, and yes infectious. It is common knowledge that millions of dollars are wasted each year on unsuccessful marketing campaigns. Virtually all of these campaigns are well funded, well executed, and well managed. Sadly, many of them are missing one central element, persona marketing. Persona marketing, when done correctly can bring about astounding results with little or no money.

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    Melissa What Everybody Ought to Know About Persona Marketing!
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    7 Reasons Why your Simple Business Plan Should Fit on the Back of a Cocktail Napkin.

    At this moment you are competing with hundreds, thousands maybe even millions of other business owners who are fighting to get customers and bank loans. I’ve been in this position before, where small business experts have handed me simple business plan loan templates that weigh a ton. You and I both know that this is a complete waste of time. Millions of start-ups have lengthy business plans, and yet they still fail. This is why I’ve outlined seven reasons why your business plan should fit on the back of a cocktail napkin.

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    Melissa7 Reasons Why your Simple Business Plan Should Fit on the Back of a Cocktail Napkin.
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